Travel Advisor photo shoot
Why should a Travel Advisor do a professional photo shoot?
SOCIAL MEDIA
Let’s start with a fact, more and more Travel Advisors are finding their clients via social media and an Instagram page with quality pictures (and videos) certainly has a better chance of becoming popular and thus of being discovered by possible clients.
Would you be more attracted and more confident by a Travel Advisor who only posts selfies, unsuccessful photos and stock images that can be retrieved online, or by a travel agent who presents himself professionally, with professional portraits and exclusive images of dream locations?
Michelle Manas, SmartFlyer
PERSONAL BRANDING
Not only for social media but also for one’s own website, digital signature and Linkedin one is often required to show a portrait of oneself. Writing a blog without attaching photos is practically useless, as is attaching a blog with unimportant photographs.
Having a professional website that attracts potential customers and then not having a professional photo to put in the ‘about’ or ‘team’ section is like making an auto-goal.
If you are selling a luxury product such as travel at a certain level, you cannot present yourself in a sloppy manner and not give importance to the person behind the organization of the trip and that is YOU!
Deb Swacker, FORA Travel
MARKETING TOOL
A Travel Advisor does not sell trips but experiences including photo shoots.
As with all other services, such as the 5-star hotel, the cooking class, the private visit to a museum, the photographic service is also one of those experiences that must be tested by the travel agent not only to better explain it to the client but also and above all because if you try a service and like it, you can sell it with a different simplicity and credibility.
Showing photographs taken by a professional on your social networks and on your website will only increase your customers’ desire for that service. Imagine then sending your customers a Christmas card with your professional photo (you alone or you and your family), it will give an image of professionalism and uniqueness of you
John Skelton, John Skelton Travels
Lindsay Tomasik, Departure Lounge
Zachary Burns, Royal B Travel
Stephanie Rizzolo, Sette Travel
PERSONAL INVESTMENT
Last but not least, the photo shoot can and should be seen as a professional investment. Becoming a successful travel agent takes time and investments must be made in your training and also in your brand identity, such as a logo, a website, perhaps a blog.
The photo shoot serves to value you as a person and give you a professional image of yourself as your work is.To incentivize and help travel agents, Pix Around has created dedicated and super-discounted rates for all travel agents who would like to try this service. There is no limit in the number of photo shoots that can be booked with these special rates. A group of Travel Advisors might even decide to book a two-hour service and share the cost with colleagues.
Mandy Cecchetto, Ciao Bambino
We believe in our service and are ready to help you in the creation of a photo shoot that will make you shine within the world of luxury travel !
